‘Vinusto’, is an amalgamation of “Viraasat” and “Venusto”. Viraasat is a hindi word for heritage and Venusto in latin expresses, beautifying or adorning with embellishments.
Vinusto, a brand of Viraasat Ventures Private Limited, is an honest and sincere effort, focused on reviving and sustaining Indian legacy of craftsmanship (‘kaari..gari’) and craftsmen (‘kaari..gar’) in the textile and handicraft sector.
Our products are fusion of contemporary and traditional. In Vinusto collection, you will find craftsmen’s classical patterns as well as modern designs conceived by our inhouse designers, co-created by the kaari..gars on site.
We create harmony with artistic interplay between indigenous fabrics, embellishments and innovative designs to match wearers aspirations.
Our designs are primarily handcrafted in textile and handicraft clusters of India and each prototype has a story to tell, about its creators, their craft and their life.
We are a social enterprise, with the aim to bring the skilled craftsmen in the geographical clusters of India, closer to the consumers using medium of design, technology and communication.
It is our vision and endeavor to help and create success stories of financial and social upliftment of Craftsmen community in India.